One-tonne pickup trucks performed worst, lagging far behind other segments in the first half of this year, according to Tri Petch Isuzu Sales Co.
Pickup sales for the period fell by 35.95% year-on-year to 112,869 units.The pickup-truck market will shrink further as the global economy has yet to recover, said an industry source. The domestic downturn is reflected in shrinking exports, sluggish tourism and poor farm product prices. Consumer confidence has also vanished due mainly to political instability.
But the company said the passenger-car market was relatively unscathed.
Tri Petch reported that car sales in the first six months dropped by 13.01% to 96,056 units. Overall vehicle sales for the first six months dipped 28.01% to 231,428 units.
In June alone, overall automobile sales slid 13.38% year-on-year to 43,402 units while pickup truck sales dipped 17.3% to 20,422 units and passenger-car sales declined 8.92% to 18,746 units.
Toyota continued to lead the overall automobile market in the first half of this year, selling 95,334 units for a 41.19% market share. Isuzu sold 48,858 units for a 21.11% share and Honda shifted 39,967 units for a 17.27% share.