Wednesday, November 12, 2008

Brainforce opens office in Thailand to target region

PORNNALAT PRACHYAKORN

The Switzerland-based interim management provider Brainforce AG has opened an operating office in Thailand with the aim of establishing a stronger presence in Southeast Asia.

Sukhavichai Dhanasundara, country manager of Brainforce International (Thailand) Co, said the company planned to make the Thailand branch a first stop for investors who want to enter Asean but lack market knowledge or experience.

"We do business by offering specialists from our human resource pool that we gather from various fields such as marketing, finance, production and manufacturing depending on demands from clients," he said.

Brainforce provides start-up management and expert opinions on, for example, market analysis and project audits. It would manage the entire process from planning to project handover to training clients and employees. Currently, Brainforce has contracts with about 3,200 specialists worldwide in diverse industries such as automotive, banking, consumer goods and tourism.

The company's worldwide clients include Lufthansa, Schneider, Siemens and Ikea. In Thailand Mr Sukhavichai aims for three to four projects next year generating combined fees of six to 10 million baht. About 70% of its clients are expected to be foreign and the rest Thai.

Brainforce plans to focus on Thailand in the first two years before entering other Asean countries. Experts in high demand include those in information technology, electronics, automobile parts assembling and the paper industry.

After setting up a representative office in Thailand in 2006, Brainforce saw the potential for an operating office. The new office has a registered capital of two million baht and is expected to start offering services this month.

Brainforce currently has three operating branches in Zurich, Munich and Bangkok and one representative office in Shanghai. It plans to set up an operating office in Moscow in January as part of an expansion in Eastern Europe.

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